Learn to write about yourself in an empowering way and build connection and trust with your community
Time to say goodbye to the About Page *scaries*
develops trust and connection with your community
positions yourself as an expert in your field
uses your story to turn prospective clients into paying ones
helps your audience get to know you
Grab a copywriter-approved framework and get the inside scoop for writing a compelling and moving About Page that:
Especially because an effective About Page focuses more on your reader than it does on you.
Instead of staring at your blank Word document in defeat, grabbing your phone to refresh your emails for the fifth time today, doom-scrolling on Instagram, and rinse & repeating…
Writing about yourself doesn’t have to feel like the most cringe-worthy thing you’ve ever done.
20+ writing prompts to get you actually working and not pulling your hair out in embarrassment or frustration
Section suggestions to help you get more visible and showcase your expertise
Examples of fun ways to show off your personality and connect outside of the business world
The non-negotiables for writing an About Page designed to support your audience’s journey from lead to customer
Inside, you’ll find:
Cecilia Amato
Amato Creative Works
I loved Val’s feedback on my website so much! It made me take a step back and think about the copy that I chose. I was able to reword sections of my website to make it more approachable and more about the client, instead of me. So so valuable and I appreciate her taking the time to give me that feedback
It made me take a step back and think about the copy that I chose.
Nurture and educate
02.
sales pages
03.
email sequences
Email Sequences
Value driven, story-centered emails that nurture your community and sell your services
Website Copy
Your 24/7 salesman should share an inspirational story your prospects want to experience again and again
Inspire and sell
Attract and convert
Sales Pages
Helping your prospects see everything that’s possible when they invest in your course or program
Explore Services →
(Val's favorite)
01.
Website Copy
